A smile and friendly greeting boost customer loyalty (even on the phone)

Posted by on Jun 30, 2016 in Trust Tips |

How often have you heard, “It’s the little things that matter”? And how easy is it to forget that these days, when it seems everyone is looking down at their smartphones and exercising their thumbs instead of interacting in a personal way? New research from Kingston University bears this out. A study of over 2,000 consumers found that a small and friendly hello made nearly 60% of them feel more loyal towards the small businesses they dealt with. At the same time, three out of five consumers said they were willing to pay more for a product or service from a small business rather than a large corporate entity. More than a third of consumers studied said they kept coming back because of excellent customer service, and one in five say they valued the fact that businesses remembered their usual order—but only a fraction of businesses studied kept records of prior orders. Although the researchers focused on consumer behavior, the lessons learned here easily apply to the B2B world. The takeaway for sales professionals: To set yourself apart, capitalize on your ability to provide highly personalized customer service— and do it with a smile, not with impersonal technologies. Source: www.sciencedaily.com Blog Subscription - MailChimp Name* First Last...

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14th Annual Special Olympics Maine Golf Tournament

Posted by on Jun 7, 2016 in News |

Insurance Trust along with our subsidiary Equinox Financial & Insurance Services will be holding our 14th Annual Golf Tournament on Thursday July 21, 2016. This tournament is our largest fundraiser for Special Olympics Maine and will take place at Spring Meadows Golf Club in Gray, Maine. Tee off will be at 9:00 am with a “Shot Gun” start. Registration is from 7:45 am to 8:45 am with a continental breakfast available, sponsored by Equinox Insurance. We will also be providing a bag lunch for each golfer and a post-golf reception. Please come out, have some fun and help support Maine Special Olympic Athletes and their families! Registration fee includes: Green fees Golf cart Continental breakfast Bag lunch Post golf reception (cash bar available) Mulligan (Maximum 4 per team) Click the link below to download the registration/sponsorship form to register today! Registration Form Thank you for supporting Special Olympics...

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